Goals and preparation
We discuss your product, audience and available budget before planning campaigns.
We review the product, offer, page and available measurements.Services / Meta Ads for sales
FACEBOOK & INSTAGRAM ADS
Clicks cost money. Does the journey after the click have direction?
An ad needs a relevant audience, a convincing message and a page that supports the offer. We work on these together, with purchases as the goal.
Each step has a goal
Seeing something relevant
RELEVANT PAGEThey understand your value.
An offer that answers their need.
They proceed to purchase
Illustration of the experience we design.
WHERE WE SHOULD LOOK
More visibility alone cannot fix a weak shopping journey.
Every obstacle can mean a lost opportunity. Before increasing visibility, we examine where customers struggle.
- 01There are clicks, but it is unclear which lead to purchases.
- 02The ad and the store tell different stories.
- 03Budget is spread without clear priorities or organised tests.
WHAT WE WANT TO CHANGE
Know what is being tested, what is recorded and why the plan changes.
Testing and optimisation
We review audiences, messages and creatives according to each account’s needs.
We plan campaigns and creative tests around a commercial goal.Performance you can understand
Spend, purchases and platform ROAS, clearly distinguished from total sales and profit.
We evaluate spend, recorded purchases and opportunities for improvement.
A DIRECT PARTNERSHIP
Work directly
with Michaella.
No intermediaries or account managers. We discuss priorities, agree the scope in writing and explain what is happening and why.
Book an introduction with MichaellaHOW WE WORK
First, we understand.
Then, we plan.
A plan that connects the way your business presents itself with what happens in practice.
01
Listen & review
What you sell, who you serve, what you have tried and where you face difficulties.
02
Set priorities
We agree what needs to change, what will be delivered and how we will work together.
03
Measure & adapt
We track the actions that matter and review what to do next.
FROM A REAL CLIENT PARTNERSHIP
From €3,250.60 to €7,103.04
in monthly net sales.
Baby-products store · March–August 2026. Explore the approach and recorded results of this partnership.
How much advertising budget do I need?
We recommend an initial 4–6 week testing period with a budget agreed around your sale value and goals. Advertising spend is paid directly to Meta or Google and is separate from management fees.
Should I choose Meta Ads or Google Ads?
Google can reach people already searching for a solution. Facebook and Instagram can introduce your offer to relevant audiences. The right combination depends on your offer, demand and customer journey.
Why do I get clicks but few sales or enquiries?
We review the full journey: audience, promise, landing page and the action requested. A mismatch, unclear offer or difficult checkout can limit results.
When will I see results?
Initial advertising signals usually appear within 2–3 weeks, with a more stable picture in 2–3 months. We agree what to measure and when to review. We do not promise a specific sales volume.
LET’S TALK
Let’s see how
we can help.
Tell us what you offer, how customers find you today and where you want to go. We start with your business as it is now.