The offer
We clarify who you serve and why they should get in touch.
We map the customer’s decision and their main questions.Services / Lead Funnels
LEAD FUNNELS
They showed interest. Is there a clear next step?
When enquiries stay in a file or an unanswered conversation, campaign effort loses momentum. We organise the journey from the first click to contact.
Each step has a goal
Your offer earns interest
RELEVANT PAGEThey understand your value.
An offer that answers their need.
They take the next step
Illustration of the experience we design.
WHERE WE SHOULD LOOK
The gap between “I’m interested” and “let’s proceed” needs attention.
Every obstacle can mean a lost opportunity. Before increasing visibility, we examine where customers struggle.
- 01The ad leads to a page that explains a different offer.
- 02People leave their details but do not know what happens next.
- 03Enquiries accumulate without an organised follow-up process.
WHAT WE WANT TO CHANGE
One connected journey: offer, page, enquiry and follow-up.
The journey
We connect the page and form to the campaign message.
We connect landing pages, forms and follow-up messages where needed.The follow-up
We plan follow-up communication and enquiry evaluation.
We agree how to track progress and enquiry quality.
A DIRECT PARTNERSHIP
Work directly
with Michaella.
No intermediaries or account managers. We discuss priorities, agree the scope in writing and explain what is happening and why.
Book an introduction with MichaellaHOW WE WORK
First, we understand.
Then, we plan.
A plan that connects the way your business presents itself with what happens in practice.
01
Listen & review
What you sell, who you serve, what you have tried and where you face difficulties.
02
Set priorities
We agree what needs to change, what will be delivered and how we will work together.
03
Measure & adapt
We track the actions that matter and review what to do next.
How much advertising budget do I need?
We recommend an initial 4–6 week testing period with a budget agreed around your sale value and goals. Advertising spend is paid directly to Meta or Google and is separate from management fees.
Should I choose Meta Ads or Google Ads?
Google can reach people already searching for a solution. Facebook and Instagram can introduce your offer to relevant audiences. The right combination depends on your offer, demand and customer journey.
Why do I get clicks but few sales or enquiries?
We review the full journey: audience, promise, landing page and the action requested. A mismatch, unclear offer or difficult checkout can limit results.
When will I see results?
Initial advertising signals usually appear within 2–3 weeks, with a more stable picture in 2–3 months. We agree what to measure and when to review. We do not promise a specific sales volume.
LET’S TALK
Let’s see how
we can help.
Tell us what you offer, how customers find you today and where you want to go. We start with your business as it is now.