Relevant searches
We choose targeting and messages around the potential customer’s intent.
We examine search intent and the area you serve.Services / Google Ads
SEARCH ADVERTISING
When people search for what you offer, which business do they find?
Some searches show real interest. We connect relevant searches with a clear offer and the right page.
Each step has a goal
Searching for a solution
RELEVANT PAGEThey understand your value.
An offer that answers their need.
They take the next step
Illustration of the experience we design.
WHERE WE SHOULD LOOK
Demand may already exist. The goal is to connect it with your offer.
Every obstacle can mean a lost opportunity. Before increasing visibility, we examine where customers struggle.
- 01Your business does not appear for the searches that matter to you.
- 02Part of the budget goes to searches unrelated to your offer.
- 03Visitors land on a generic page and lose sight of what they wanted.
WHAT WE WANT TO CHANGE
A more consistent connection between the search, the ad and the next action.
A route to contact or purchase
Advertising leads to a page relevant to what the visitor is looking for.
We connect messages and pages with specific needs.Management and evaluation
We monitor spend and recorded actions to adapt the plan.
We review search terms, spend and recorded enquiries or purchases.
A DIRECT PARTNERSHIP
Work directly
with Michaella.
No intermediaries or account managers. We discuss priorities, agree the scope in writing and explain what is happening and why.
Book an introduction with MichaellaHOW WE WORK
First, we understand.
Then, we plan.
A plan that connects the way your business presents itself with what happens in practice.
01
Listen & review
What you sell, who you serve, what you have tried and where you face difficulties.
02
Set priorities
We agree what needs to change, what will be delivered and how we will work together.
03
Measure & adapt
We track the actions that matter and review what to do next.
How much advertising budget do I need?
We recommend an initial 4–6 week testing period with a budget agreed around your sale value and goals. Advertising spend is paid directly to Meta or Google and is separate from management fees.
Should I choose Meta Ads or Google Ads?
Google can reach people already searching for a solution. Facebook and Instagram can introduce your offer to relevant audiences. The right combination depends on your offer, demand and customer journey.
Why do I get clicks but few sales or enquiries?
We review the full journey: audience, promise, landing page and the action requested. A mismatch, unclear offer or difficult checkout can limit results.
When will I see results?
Initial advertising signals usually appear within 2–3 weeks, with a more stable picture in 2–3 months. We agree what to measure and when to review. We do not promise a specific sales volume.
LET’S TALK
Let’s see how
we can help.
Tell us what you offer, how customers find you today and where you want to go. We start with your business as it is now.