Communication planning
We plan themes and frequency around your audience’s needs.
We review your audience, mailing list and integrations.Services / Email Marketing
EMAIL MARKETING
The first purchase can lead to the next one.
When communication stops after a purchase, you leave the relationship to chance. We plan emails that give your audience a useful reason to return.
The conversation continues
Pleased to meet you
RELEVANT MESSAGEA reason to return.
Useful content, at the right moment.
They return to your business
Illustration of the experience we design.
WHERE WE SHOULD LOOK
A customer relationship needs more than a receipt.
Every obstacle can mean a lost opportunity. Before increasing visibility, we examine where customers struggle.
- 01You have a list, but messages are rare or only sent during discounts.
- 02Everyone receives the same message, regardless of their interests.
- 03There is no organised follow-up after signup or the first purchase.
WHAT WE WANT TO CHANGE
Relevant communication that supports the relationship and repeat visits.
Design and delivery
We organise messages and campaigns for your business mailing list.
We plan the themes, campaigns and communication journeys you need.Evaluation
We monitor the response and adapt future messages.
We evaluate the response and recorded actions.
A DIRECT PARTNERSHIP
Work directly
with Michaella.
No intermediaries or account managers. We discuss priorities, agree the scope in writing and explain what is happening and why.
Book an introduction with MichaellaHOW WE WORK
First, we understand.
Then, we plan.
A plan that connects the way your business presents itself with what happens in practice.
01
Listen & review
What you sell, who you serve, what you have tried and where you face difficulties.
02
Set priorities
We agree what needs to change, what will be delivered and how we will work together.
03
Measure & adapt
We track the actions that matter and review what to do next.
How much advertising budget do I need?
We recommend an initial 4–6 week testing period with a budget agreed around your sale value and goals. Advertising spend is paid directly to Meta or Google and is separate from management fees.
Should I choose Meta Ads or Google Ads?
Google can reach people already searching for a solution. Facebook and Instagram can introduce your offer to relevant audiences. The right combination depends on your offer, demand and customer journey.
Why do I get clicks but few sales or enquiries?
We review the full journey: audience, promise, landing page and the action requested. A mismatch, unclear offer or difficult checkout can limit results.
When will I see results?
Initial advertising signals usually appear within 2–3 weeks, with a more stable picture in 2–3 months. We agree what to measure and when to review. We do not promise a specific sales volume.
LET’S TALK
Let’s see how
we can help.
Tell us what you offer, how customers find you today and where you want to go. We start with your business as it is now.